The Duke and Duchess sensationally announced their intention to step down as senior members of the Royal Family in January. Instead the couple vowed to become “financially self-sufficient” and said they would divide their time between North America and Britain.
Harry and Meghan completed their final royal engagement on March 9 when they attended the Commonwealth Day service at Westminster Abbey.
After a brief spell in Canada the couple moved to California shortly before the state entered coronavirus lockdown.
According to The Sun the Duke and Duchess recently employed two additional publicity experts to boost their public image.
Christine Weil Schirmer has become their head of communications whilst Toya Holness takes on the post of press secretary.
“Meghan is well aware that she and Harry are no longer the golden couple”
Meghan and Harry announced their intention to step down as senior royals in January
Speaking to the paper a source said: “Meghan is well aware that she and Harry are no longer the golden couple.
“Prince William and Kate can do no wrong now as far as the UK is concerned, whereas she and Harry are seen as a self-interested couple who quit the Royal Family to pursue their own interests.
“Meghan hopes to turn things around and show people how committed to doing good she is, and for them to see a different, more positive side to her.
“Whilst this isn’t crisis management as such, given her popularity ratings right now, it’s not far off.
Meghan and Harry at the 2020 commonwealth day service at Westminster Abbey
“She’s taken on two ambitious, smart, career-driven women who have her best interests at heart.”
Meghan and Harry will also continue to be represented by public relations specialist James Holt in the UK and Hollywood company Sunshine Sachs in the US.
The Duke and Duchess were sharply criticised after they had themselves photographed laying flowers at the Los Angeles National Cemetery.
It followed reports Harry’s request to have a wreath placed in his name by the Cenotaph in Whitehall was turned down.
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The Dukes and Duchesses’ of Sussex and Cambridge at the Commonwealth Day service
Meghan and Harry pictured with their son Archie
Good Morning Britain host Piers Morgan branded the photographs a “distasteful PR stunt”.
He added: “Just outrageous – treating Remembrance Sunday like a PR opportunity and trying to steal headlines from the real royals doing their duty back home.”
Speaking to The Sun royal biographer Ingrid Seward was also sharply critical of the move which she said demonstrated Harry is now “lost forever”.
She said: “The Sussex’s wanted it to look like they cared, which I am sure they did.
“But it backfired and looked like what it was – a publicity stunt.”
Recently Harry and Meghan moved into a new £11.2 million home in Santa Barbara, north of Los Angeles.
The luxurious property comes complete with a tennis court, swimming pool and children’s cottage.
Harry and Meghan recently signed a mega deal with Netflix
In September it was announced the Duke and Duchess had agreed a mega deal with streaming giant Netflix.
The couple will produce films, documentaries and children’s shows for the online entertainment service.
There is speculation Meghan and Harry could appear on screen themselves in some of the documentaries.