With less than two weeks to go until Black Friday itself, you still have plenty of time to tick off your Christmas shopping list, as everyday there will be new deals leading up to the event on Amazon’s site, as well as even better discounts on the day.
Originating from America, Black Friday has always taken place on the day after Thanksgiving, and falls on 27 November this year. But since growing in popularity it has expanded beyond the weekend and the following Monday, also known as Cyber Monday.
Retailers often start their early deals the week before, but some have followed Amazon’s lead and launched deals far earlier this year. Big-names including John Lewis, Very, Currys PC World, Superdrug, AO, Boots and O2 have already kicked off their sales.
Considering the lengthy sale period, rather than you spending hours trawling through products, we’ll be listing the best discounts on offer from now and up to the main event, so you can easily and quickly find the best deals.
Read on for our top pick of the best early Amazon deals, from Apple AirPods to the Nintendo Switch.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Amazon Black Friday deals
Apple AirPods: Apple AirPods with charging case: Was £159, now £124.49
Enjoy an impressive 22 per cent off the second generation AirPods in Amazon’s early Black Friday sale. David Phelan, our technology critic, rated these highly in his IndyBest review of the best wireless earbuds, saying: “Apple’s distinctive earbuds have been massively successful since they first launched and they remain even now some of the very lightest in-ears you can find.
“The design is unchanged since day one, but improved electronics inside mean that you can say, ‘Hey, Siri’ to invoke the virtual assistant without even touching the earbuds,” he added.
He also rated the pro version of the AirPods which are on sale too, down from £249 to £209, but still commended the standard AirPods for their sound quality: “The fit is slightly different from the pro – there’s no silicone ear tip – and there’s no noise-cancelling. Even so, audio quality is very good, as is call quality, which works even if you only use one earbud.”
Shark NZ801UKT Upright Vacuum Cleaner: Was £349.99, now £199
Pet owners, rejoice, as this corded vacuum cleaner from the popular appliance brand Shark is currently on offer with 43 per cent off the original price. It’s an Amazon lightning deal, which means once it’s gone it’s gone, so you’ll have to act fast. The vacuum features Shark’s coveted anti wrap technology, automatically removing hair from the roller without you having to get the scissors out, and it transforms into a portable device for hard to reach areas. It claims to easily remove embedded pet hair from sofas, carpets and stairs, and given the brand featured in our review of the best corded vacuum cleaners, we can speak to the quality of its products.
Sylvanian Families sweet raspberry home: Was £48.41, now £16.99
These furry friends have been a childhood favourite since the brand was founded in 35 years, and this toy home will encourage role play and communication.
Collecting Sylvanian Families can be expensive, so make sure you make use of this deal – currently 65 per cent off, you can’t go wrong. Suitable for children aged three and above, this would make a wonderful Christmas gift.
Ultimate Ears Boom 3 Wireless Bluetooth Speaker with PowerUp Charging Dock: Was £119.99, now £88.99
This brand previously topped our guide to the best portable speakers, and the BOOM 3 model promises impressive features, including deep bass, immersive 360 degree sound and the ability to stream all you favourite music sites, whether it’s Apple, Deezer or Spotify. It’s ideal to bring with you on the go, and it’s available in eight colours.
Samsung Galaxy watch active 40 mm in rose gold: Was £199, now £169, Amazon
This smartwatch will really push you forward by tracking and automatically storing every walk, run and cycle, automatically recognising when you’re working out. Connect it to your device to receive messages and calendar notification, and select music to listen to via wireless earphones. With a range of interchangeable straps you can pick the perfect colour to compliment your outfit. We reviewed the similar Samsung Galaxy watch 3 in our round-up of the best smartwatches of 2020, with our tester liking the bright, colourful display.
Panasonic Technics EAH-AZ70WE-K Premium True Wireless Earbuds: Was £224.07, now £149.99
Ditch annoying cables and tune into your music, calls and podcasts with these wireless earpods. They’re noise cancelling with a built-in microphone and voice control using Siri, Amazon Alexa or Google Assistant, claiming a battery life of 19.5 hours.
Bed Head By TIGI 750ml Pack of 2: Was £31.50, now £11.55
This shampoo and conditioner set has a huge 63 per cent off, so you’d better be quick before it sells out.
Designed for dry hair that needs a moisture boost, it cleanses hair while making it more manageable by smoothing and softening. Promising to improve shine, it’ll help you have a good hair day, every day.
Nintendo Switch – Neon Red/Neon Blue, was £326.77, now £315
While it’s a small saving, it’s rare, as discounts on the Nintendo Switch come few and far between, and with this console also comes The Witcher game, that has over 150 hours of gameplay. The Independent’s technology editor and avid gamer, Andrew Griffin, explains what makes the Switch such a great choice, whether you’re looking to update your gaming kit or shop for a loved one’s Christmas present.
“To get this out the way: the Switch is an entirely different proposition, but one that’s not worth ruling out,” he says.”
“The games are incredible, the console is packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.”
Anker PowerCore 10000mAh Power Bank: Was £22.99, now £13.99
Never run out of battery on your phone or tablet with this power banks that promises to deliver 3.5 iPhone charges on a full charge. It’s speedy too and comes with a micro USB cable and travel pouch.
The Anker astro E1 has also been included in our guide to the best portable chargers, so rest assured, the brand knows what it’s doing when it comes to topping up your devices on the go.
E45 Daily Moisturising Lotion, 400 ml, Pack of 5: Was £27.45, now £13.49
Keep dry and cracked skin at bay with this five-pack of lotions, from sensitive skin experts E45. The brand has previously been praised by our reviewers in our guide to the 7 best moisturisers for eczema.
Promising 24 hours of moisturisation, it’s features include being fast-absorbing, dermatologically tested with a formula free from any added colours or fragrance.
Philips Azur steam iron with 250g steam boost, 2600W: Was £90, now £57.99, Amazon
With a large water tank you can save time on refilling it, and the SteamGlide soleplate promises to help you glide on all types of fabric. 2600 watts of power offer a powerful performance and a “drop stop system” should do just that.
DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine: Was £57.66, now £34.99
This compact coffee machine is ideal for small kitchen counters limited on space.
Its features include offering 40 different varieties of hot and cold drinks, with an adjustable drip tray to fit most sizes of cups and glasses to provide a barista-worthy caffeine, or hot chocolate, fix every morning. Promising to be easy to use and easy to clean, its removable parts, such as the drip tray, are dishwasher safe too.
“Its operating software is straightforward and easy to use and there are lots of advanced fitness features, such as sophisticated sleep tracking which helps you understand how you’re sleeping thanks to a nightly sleep rating. It can do this because the battery life is enough to last up to five days so there’s time to recharge it.”
He particularly recommends it for Android users, adding: “This Versa has Alexa built-in: press and hold the side button to ask it questions, set a timer or start a workout. This is a very effective tracker, especially for monitoring.”
De’Longhi Lattissima Touch, Single Serve Capsule Coffee Machine: Was £279.99, now £154.99
With 45 per cent off, this is a bargain worth snapping up and will ensure a barista-style cup of coffee every morning. Its compact design means it won’t take up much space on your countertop and with the touch of one button, you can make an espresso, latte, cappuccino or latte macchiato, with creamy, frothy milk that allows adjustable measurements depending on the size of your mug.
Taking only 25 seconds to heat up, froth milk and pour, you won’t have to wait for the kettle to boil anymore. It also shuts off automatically after nine minutes, so you don’t need to manually do it without the fear of spillages or overflowing milk. All you need to do is order a set of Nespresso coffee pods, slot into the machine, and let it do all the hard work for you.
Crock-Pot lift and serve digital slow cooker with hinged lid and programmable countdown timer, 4.7 litre: Was £59.99, now £38.99, Amazon
Have dinner ready to serve as soon as you get home from work, well, transition from the desk to the kitchen. You can set the cooking time anywhere from 30 minutes to 20 hours, or to keep food warm until you want it. The bowl and lid are dishwasher safe, and the hinged lid saves mess building up on your worktop between stirs. The 4.7 litre ceramic bowl makes it ideal for families, dinner parties or batch cooking. In our recent review of the best slow cookers, our tester found that “when it comes to cooking a succulent roast, this lightweight machine won, hands down.”
Shark Klik n’ Flip S6001UK Corded Pocket Mop: Was £119.99, now £79
The S6001UK features double microfiber pads to sweep up dirt and dry your floors speedily so you don’t have to spend 20 minutes avoiding the kitchen once you’ve used it to clean up after dinner.
With a direct jet of steam, it promises clean floors that won’t look streaky and is said to be ideal for allergy sufferers as it mops up common household bacteria.
As we’ll only be spending more time indoors, keep your space clean and tidy, while sweeping up a bargain.
Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”
He went on to say:“The camera is buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”
The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £1,049.98.
Should you be having trouble sleeping or are constantly struggling to get up in the morning, treat yourself to this alarm clock, that does more than just tell the time.
It’s sunrise feature slowly brightens your room 30 minutes before your alarm time to gradually wake you up and the sunset button will create a 30 minute dimming sunset to help you relax and drift off in the evening.
While the sunrise and sunset use a warm white light that won’t be blinding, there’s also six more colours available; green, red, blue, pink, orange and light blue to allow you to adjust the mood of your room.
Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment: Was £99.99, now £48.72
For an easy clean shave, whether you prefer a wet or dry shave, this electric shaver has 52 per cent off.
Claiming to give a sharp and smooth finish, the blades will adjust automatically to the different densities in the hair. It has a floating head, designed to reach hairs in trickier areas, such as the jawline and upper lip. It also comes with a pop-up trimmer attachment so you can easily keep sideburns in check.
Maybelline Lash Sensational 01 Very Black Mascara: Was £8.99, now £5.02
When it comes to budget-friendly mascaras, Maybelline has the monopoly, and this one comes highly rated by Amazon customers, with over 9,000 reviews.
The design of the curved brush claims to follow the natural shape of your lashes, with a jet black formula that won’t clump, but voluminise and define.
Seeing as we’re set to be wearing face coverings for the foreseeable future, now’s the perfect opportunity to focus on your eye make-up if you like a bold look, and this mascara will come in handy. We also reviewed the waterproof version in our guide to the best waterproof mascaras.
De’Longhi Eletta Cappuccino, Fully Automatic Bean to Cup Machine: Was £999.99, now £759.99
Whether your favourite cup of Joe is a cappuccino, espresso or a macchiato, you can make it to your exact standards with a touch panel that personalises your coffee in seconds. The carafe claims to keep milk at optimum temperature, whether you’re opting for frothed or steamed milk.
The slim design of the machine means that it won’t take up too much space in your kitchen, and it also has automatic cleaning programmes and dishwasher-safe parts, making it an even more impressive addition to your space.
Oral-B SmartSeries Black 6500 CrossAction Electric Toothbrush: Was £229.99, now £59.99
Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of more than 70 per cent off.
It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.
Garmin Forerunner 35 GPS Running Watch: Was £129.99, now £99.88
Running watches are a helpful tool to track your fitness goals, measure your heart rate and pace as well as detailing the distance you’ve covered.
This 35 GPS model has a number of impressive features that it claims makes it the perfect running partner, including; a built-in GPS that tracks how far, how fast and where you run, heart rate and calories burned, along with tracking steps throughout the day and music control. Treat yourself while it has 23 per cent off, as we predict this offer won’t last long.
When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
We’re expecting the sale to last far longer than a few days though. Last year’s event ran for a whopping two weeks, and we’re expecting other retailers to follow Amazon and begin deals earlier than ever before, to try and make up for some lost revenue earlier in the year.
How to get the best Black Friday deals at Amazon?
Here at IndyBest, we’ll be rounding up the best deals ahead of the sale, to save you a mammoth task of scrolling through every page on-site. Just make soiree to check back here regularly for updates and details on all the bargains.
To avoid getting overwhelmed, we’d suggest making a shopping list before Black Friday kicks off, to ensure you shop for what you need and avoid making last-minute impulse buys you may later regret.
If you’re not already an Amazon Prime member, we’d recommend subscribing too, which costs £7.99 a month or £79 a year, as the perks include same-day delivery and access to Amazon Video, Amazon Music and 800,000 free ebooks.
When signing up, you can enjoy a 30-day free trial to get to grips with it, and is ideal if you’re ordering items you don’t want to wait weeks to be delivered.
How long will the discounts last?
Last year was Amazon’s biggest Black Friday sale in its history, spanning 15 days, as it ran its pre-sale in the run up to the weekend.
Of course, Amazon has alreayd started
Typically it runs until Cyber Monday so customers will have plenty of time to bag the best deals possible.
Read more on Black Friday 2020
Best Black Friday mattress deals – An essential for a good night’s sleep, mattresses often feature heavily in the sale, from brands such as Emma, Eve Sleep and Simba
Best Black Friday gaming deals – Whether you’re looking to upgrade your kit or pick up a new game of Fifa at a bargain price, here’s how to bag the biggest bargains
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.